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Chefs Studio Journal

Food Photography on Your Phone: Shots That Sell the Plate

On behalf of Ian McAndrew

TL;DR Good phone photos start with the plate you actually serve, a window and a few quiet minutes in prep. Shoot a wide view and a closer one, then keep the images where the team can find them and retire them when the dish changes.

How do you photograph restaurant food on a phone so it helps sell the plate? Use soft side light, choose an angle that shows what guests will eat and keep the setup simple enough to repeat before service. A useful photograph makes the food easy to recognise when it arrives at the table.

Decide what the picture needs to show

Pick one dish, one purpose and one detail that matters. If the point of the photograph is to help someone choose between two mains, show the whole serving. If it is a social post about a new pie, a cut edge might tell the story better than a distant picture of the dining room. For a menu page, check that the dish is still recognisable when the image is small enough to fit on a phone screen.

Choose a dish the kitchen can deliver confidently and has a reason to show. A high-contribution dish can be a good choice if the section has room to make more of it. Check that the menu wording and photograph are giving the same information. The guide to describing dishes in plain language helps you choose which ingredient or technique deserves attention. The article on looking critically at what is on the plate is useful when you are deciding what a guest needs to see first.

Find one patch of good light

Start beside a window

Set the plate near a window with light coming from one side. A bright overcast day can give you soft shadows and plenty of detail. If the sun hits the plate directly, move it back or use a clean, light curtain to soften the light. If the shadow side goes very dark, stand a white board just out of shot and move it until you can see the detail you need.

Switch off overhead lights in that area if they add an orange or green cast and you can do so safely. Look at a white plate on the phone screen. If it is blue on one side and yellow on the other, move the setup or turn the plate away from the second light. Wipe the lens. Steam and fingerprints can turn even a good setup into a picture of something that happened in a fog.

Keep the background quiet

Use a clean table, tray or board that fits the place. A pub table can show the setting honestly. A plain plate on a clean cloth can let the food do the talking. Look at the corners of the screen before you shoot. Move the spare ramekin, the wire and the stack of takeaway lids. Leave things in the frame that help the guest make sense of the dish.

A little context can carry its weight. A jug beside the pudding shows how the custard arrives. A labelled crate may help tell the story of a grower if the ingredients really came from there. The piece on making provenance meaningful through supplier stories gives you a basis for those choices. You can always take a second frame with the plate on its own.

Pick an angle that suits the dish

Look down from above when the arrangement is the point. A tart, flatbread or mezze spread can read clearly that way. Drop nearer table height when the photograph needs to show layers or height, as with a sandwich or a thick slice of pie. A three-quarter view often shows both the surface and the portion. Try it first when you only have time for one angle.

Start with the phone’s main camera and move yourself a little closer for the detail. An ultra-wide view close to the rim can stretch a plate oddly. Step back for the wider frame and leave space around the dish so it can be cropped for different uses. Tap the subject on screen to focus. If a white plate is losing its detail, bring the exposure down slightly and check that the food is still readable.

Take a couple of frames, then look closely at the first one. Is the main ingredient sharp? Can you see the sauce? Does a shadow hide half the serving? Make one change and look again. A clean frame with the right focus will save more time than a dozen near-identical pictures taken while the dish cools.

Shoot the plate you can serve

Use the actual plate, garnish, sides and portion. You can wipe the rim, turn the dish towards the window and pour a fresh spoonful of the sauce the guest will get. If the picture includes a side guests have to order separately, make that clear or shoot the main on its own. Keep editing to small changes in exposure, colour and crop, and compare the result with the actual dish in front of you.

Plan the shoot during prep, with someone responsible for the plate and someone responsible for the phone. Pick a time when you can spare both people and their work surfaces. Cook the food through as you would for a guest. Keep phones and boards away from ready-to-eat food, and clear and clean the area before returning to prep. If the only good moment is at family meal, use a portion made for the team and take the picture before you all sit down.

Make the pictures easy to find and easy to retire

Save the best wide shot and the best detail with the dish name, date and menu season. Put them in a shared folder the people updating the menu or listings can use. Keep an uncropped original and export copies for the website and for your restaurant’s Google Business Profile. Add a reminder to review the images whenever the menus change. A picture that still looks good can make the wrong promise if the dish now comes with different sides.

Start with the dishes you are most likely to keep, plus one honest shot of the room and one of the entrance if they help guests decide. Give one person responsibility for checking that the current pictures are the ones in use. A short folder of accurate photographs is easier to maintain than a pile of unnamed shots scattered across three phones.

Frequently Asked Questions

Should I use portrait mode?

Try the main camera first. Check any portrait-mode shot for fuzzy edges around glassware, herbs or cutlery. A plain background and good light often give you enough separation.

How can I make a brown dish look good?

Use side light to show texture and choose a plate that gives the food some contrast. Show a cut edge, the crust or where the sauce meets the plate. Use the garnishes that belong to the dish.

How many photographs do I need to start?

Take a wide shot and a closer shot of a few dishes that reliably stay on the menu. Add new pictures as the menu changes, and remove old ones from places where guests use them to decide what to order.

More in this series

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Written by

Shaun Smith-Roberts

Chef, publisher and digital strategist, bringing professional kitchen experience together with food media, editorial development and practical digital thinking.

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