Chefs.studio is the trusted knowledge platform for working chefs and kitchen operators. Practical content, Michelin-starred credibility, and a readership that makes real purchasing decisions — no home cooks, no food bloggers.

The professional kitchen is one of the most influential ; and most underserved ; environments in the food industry. The people who run them are not home cooks browsing recipes. They are head chefs, kitchen managers, and catering directors who make real purchasing decisions, specify suppliers, and set the operational standards their teams work to every day.

chefs. studio was built specifically for this audience. Founded by Michelin-starred chef Ian McAndrew and television producer Shaun Smith-Roberts, the platform delivers practical, authoritative content on kitchen management, food costing, team leadership, and operational efficiency ; the things working chefs actually need, written by people who have lived them at the highest level.

What makes chefs. Studio Different is not just the credentials behind it. It is the deliberate decision to keep the platform ad-free and editorially independent. Our readers come because they trust the voice. They stay because the content is genuinely useful. Average time on site is over four minutes ; chefs read, they don't skim.

A partnership with chefs. studio is not an advertising placement. It is an association with a platform that professional kitchens trust. Your brand reaches decision-makers at the moment they are looking for solutions ; not scrolling past an interruption.

We are looking for a small number of carefully chosen partners. If your customers work in professional kitchens, this is where they come for guidance.

Professional chefs are one of the most influential ; and hardest to reach ; audiences in the food industry. They specify suppliers, approve purchasing decisions, and set the operational standards that entire kitchen brigades work to. Yet most trade media either targets front-of-house, serves the restaurant owner, or produces content aimed at home cooks. The working chef ; the person actually running the kitchen ; has been largely ignored.

chefs. studio fills that gap.

Why, chefs? studio reaches them

Our content is written by a Michelin-starred chef, not a marketing agency. That distinction matters enormously to a professional audience. Experienced chefs are deeply sceptical of brand-led content ; they share knowledge through peer recommendation, not advertising. When Ian McAndrew writes about food cost management or kitchen leadership, chefs read it because they know it comes from someone who has stood where they stand.

The result is a readership that is genuinely engaged. Over 12,000 professionals visit the site every month. Average time on site exceeds four minutes. These are not casual browsers ; they are chefs looking for practical guidance they can apply on Monday morning.

Alongside editorial content, chefs.studio is building a suite of practical tools ; food cost calculators, recipe scaling tools, yield calculators, and HACCP templates ; that chefs return to repeatedly. These are not one-read articles. They are working resources embedded in daily kitchen practice.

Our editorial commitment

This is where chefs. studio is categorically different from trade advertising.

There are no banner ads on chefs. studio. There are no affiliate links, no paid search placements, and no sponsored listings disguised as editorial. Every commercial relationship on the platform is structured around contributing something genuinely useful to our readers ; and is clearly labelled as such.

This is not a moral stance. It is a practical one. The only reason for a partnership with chefs. studio carries value is because our audience trusts us. The moment that trust is compromised, the value disappears. We protect it accordingly.

Partners do not influence the editorial line of existing content. Sponsored content is co-created to Ian's standards and clearly attributed. Category exclusivity means your investment is protected ; once a partner is confirmed in your sector, that sector is closed.

Who this is right for

The Chefs.Studio audience makes purchasing decisions across every major category of professional kitchen supply. If your customers work in professional kitchens, they are already reading us.

The partnership model works best for organisations whose products or services are relevant to the day-to-day operation of a professional kitchen ; and who want to be associated with trusted, practical expertise rather than interruptive advertising. This includes foodservice equipment and smallwares suppliers, catering distributors and fresh produce wholesalers, kitchen linen and workwear suppliers, catering recruiters and hospitality HR platforms, kitchen management software and technology providers, food safety and compliance solution providers, and commercial kitchen design and fit-out companies.

If your sales team is already talking to head chefs and kitchen managers, chefs. studio gives your brand a presence in the conversations those people are having when they are not in a sales meeting ; when they are learning, planning, and making decisions.

Professional chefs are not a passive readership. They are the people who keep commercial kitchens running profitably, safely, and to standard. Understanding who they are is central to understanding why reaching them through chefs.studio matters.

Not home cooks. Not food bloggers.

The chefs.studio audience is made up entirely of working kitchen professionals. Our readers are not browsing for weekend recipe inspiration. They are looking for practical guidance on food costing, team management, supplier relationships, and operational systems. When they find something useful, they bookmark it, share it with colleagues, and come back.

Over 12,000 professionals visit the site every month. 78% are professional chefs. A further 14% are kitchen managers. Average time on site is 4.2 minutes, which in digital terms is exceptional. These figures reflect an audience that reads with purpose.

Who reads chefs.studio

Our readers span the full range of senior kitchen roles. Head Chefs and Executive Chefs form the largest segment, followed by Kitchen Managers and Sous Chefs, Catering Directors and F&B Managers, multi-site operational leads, and senior chefs looking to develop into management. These are not junior staff. They are the people who run brigades, set menus, manage budgets, and decide which suppliers their kitchens work with.

These are the people who matter to your business

The chefs.studio audience has direct influence over purchasing decisions at every level of kitchen operation. They approve supplier accounts, specify equipment purchases, recommend products to owners and operators, share resources and contacts between kitchens, and shape the standards that influence buying decisions across the industry.

Reaching one head chef through chefs.studio is not the same as one advertising impression. A head chef who trusts a recommendation will act on it, talk about it, and pass it on. That is the nature of how professional kitchens share knowledge.

Ian's trusted partners have included

Ian McAndrew's professional reputation spans decades at the highest levels of British and international hospitality. His partners, collaborators, and clients have included The Master Chefs of Great Britain, Visit South West Scotland, Marks and Spencer, and the NHS, among many others. That network of professional trust is the foundation on which chefs.studio is built, and it is what gives a partnership here a credibility that conventional advertising simply cannot replicate.

We are looking for a small number of carefully chosen commercial partners. This is not an advertising network with unlimited inventory and an automated checkout. It is a small collection of relationships, built around shared credibility and a genuine commitment to putting something useful in front of professional chefs.

If that sounds like the right environment for your brand, we would very much like to hear from you.

Category exclusivity: act sooner rather than later

Category exclusivity is available at Studio tier and above, and it is allocated on a first-confirmed basis. Once a partner is in place within a sector, that sector is closed to competing brands for the duration of the partnership. If you are in a category where being the only voice matters, the right time to get in touch is now, not after someone else has confirmed.

What happens next

Getting started is straightforward and there is no obligation at any stage until both parties are satisfied the partnership is right.

Get in touch by email to register your interest and tell us a little about your organisation and what you are hoping to achieve. We will come back to you promptly to arrange a short introductory call. On that call, we will listen to your objectives, share more detail about our audience and formats, and between us work out whether there is a good fit and which tier or bespoke arrangement suits you best. If we agree to proceed, we will put together a simple partnership proposal for your review. There is no pressure to commit at the introductory call stage and no hard sell at any point. We would rather spend that time finding the right fit than pushing you towards something that does not serve you well.

Get in touch

The best way to start a conversation is by email. Ian and Shaun are both actively involved in all partnership discussions and you will be speaking directly with the founders, not a sales team.

Email: [email protected]

We look forward to hearing from you.